Empowering people to showcase their own personal relationship with beauty.

Dimitra Davidson is the driving force behind the independent brand. For Dimitra, the brand is so much more than skincare.

She is always on the pulse of what’s happening in the community, and listening to what consumers are saying. From formulation to creative strategies, Dimitra is involved in every aspect of the business. She has built the brand around the community with a clear mission of honesty, transparency, and inclusion. As an advocate for consumers everywhere, Dimitra does not take no for an answer, and will work tirelessly until her vision is brought to life