The beauty industry can be far from real. From exaggerated claims, to touched-up photos and celebrity endorsements, real does not seem to happen too often in the skincare industry. Tired of hearing about skincare products that did not live up to the hype, we set out on a mission to take away false promises and give real results to real people.
We’re a Canadian-based skincare company that began in 2010 with our award-winning nanoblur™, the first blurring product on the market to use revolutionary science to instantly smooth the appearance of fine lines and wrinkles. Our goal was to make people feel comfortable showing their real skin, both in front of HD cameras and in real life. We have since created an entire line of highly effective, award-winning and science-backed skincare products that deliver real results to real people. From sensitive skin, to age spots, to moisture loss and wrinkles, Indeed Labs™ products are designed to meet the different skin concerns of people from all different ages and walks of life.
We may be playful in nature, but we do not play when it comes to skincare. We continue to be the champion for real in every product we make and in everything we do. We use only high-quality, proven active ingredients and remove everything else. That includes perfumes, low-quality ingredients, misleading claims, and airbrushed ads. We have stripped away all unnecessary elements to give you what you really want – great looking and great feeling skin at a price you can smile about.